Tourism climate insurance: implications and prospects

ABSTRACT

This paper investigates the intentions of tourists to purchase climate insurance as part of their holiday packages. A research model, based on Bagozzi’s reformulation of attitude theory designed to examine the relationships between climate expectation-disconfirmation and the behavioral intentions of tourists in purchasing tourism climate insurance, with destination loyalty as an outcome. The model hypothesizes and tests whether expectation-disconfirmation can be resolved by insuring the product-climate. A structural equation modeling is utilized. The results reveal that the expectation-disconfirmation of tourists in relation to climate is positively associated with their intentions to purchase insurance and negatively affects loyalty.

KEYWORDS:

• Tourism climate insurance
• expectation-disconfirmation
• climate change
• loyalty
• seasonality
• North Cyprus
• Purchase intention
• Mediterranean
• Reformulation of attitude theory
• Destination management

Disclosure statement

No potential conflict of interest was reported by the authors.

ORCID

Hossein G. T. Olya http://orcid.org/0000-0002-0360-0744