The influences of innovative technological introduction on interpretive experiences of exhibition:a discussion on the intention to use augmented reality

ABSTRACT

This study considers a tourism-related exhibition associated with the themes of augmented reality technology to explore the relations among external variances, technology perceptions, users’ attitudes, behavioral intentions, and experiential valuations. This study verifies the results of designed hypotheses via the combined analysis of a structural equation modeland related statistical analysis. The results show that most hypotheses are verified with supportive effects. The increase in visual effects, the ease of use, the diversity and amusement of technological content, the friendly atmosphere of the exhibiting field, and the assistance of on-site staff are all vital factors to facilitate users’ behavioral intentions.

KEYWORDS:

• Technology readiness
• technology acceptance model
• experiential value
• smart tourism
• augmented reality
• exhibition

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by Ministry of Science and Technology (Taiwan) [grant number 107-2410-H-158-011].