Comparison between local and non-local visitors for local food festivals

ABSTRACT

This study aims to identify differences between local and non-local visitors in local festivals. Using the data collected from two agricultural food festivals, this study conducted a multi-group structural equation modeling analysis. Results show that festival/escape and family togetherness motivation dimensions were found to positively influence involvement for both local and non-local visitors. While local food motivation positively influenced involvement only for non-local visitors, socialization motivation contributed to only local visitors’ involvement. Furthermore, the role of involvement in behavioral intention as well as satisfaction was found to be significant between local and non-local visitors.

KEYWORDS:

• Motivation
• involvement
• satisfaction
• local food festival
• local festival visitors
• non-local festival visitors

Disclosure statement

No potential conflict of interest was reported by the author(s).

Additional information

Funding

This work was supported by Kongju National University: [Grant Number 2018 research fund].