Tourism in China and professionalism: An insider's perspective

This paper starts with an overview of tourism development in China in the past two decades. While highlighting much of the government initiative which makes progress possible, it tries to pinpoint the primary cause of the existing problems China faces. It is the lack of professionalism, which can be found in government decision making, business management and operation, education and training. The solutions will come mainly from the inside, and one can see efforts being made by policy‐makers and the front‐line people, but it is believed that overseas professionals have a positive role to play, as they have done in China's hospitality industry in the past.

Key words:

• Tourism
• tourism policy
• professionalism
• quality
• foreign expertise