This paper employs a new efficiency measure in Data Envelopment Analysis, efficiency achievement measure (EAM) proposed by Chiang and Tzeng (1999), to estimate efficiency levels of international tourist hotels of Taiwan. EAM can be viewed as the level of achievement of the DMU's efficiency ratio. In comparison to traditional DEA with weak discriminating power, EAM could provide strong discriminating power, so that the number of the relatively efficient DMUs (i.e., their efficiency ratio are equal to 1) could be reduced. Thus, we could have a clear picture for the rankings of hotels’ efficiency. Using this model, international tourist hotels of Taiwan was investigated. The results show that 10% of the hotels were relative efficient among 47 hotels in EAM model, while 17% were relative efficient in CCR model.
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