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ABSTRACT
Massive open online courses (MOOCs) are a significant disruptive innovation in the current higher education environment. Although the media and academia often make sweeping generalizations about MOOCs, ranging from a utopian to dystopian future, such hyperbole about innovations is common and often misguided. Critics focus on poor completion rates, typically less than 10%, whereas pundits laud the massive and global enrollments. This research note helps ground the hyperbole, reviewing MOOCs in the broad discipline of hospitality and tourism and providing a snapshot of the MOOCs currently on offer.
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Acknowledgments
This research note draws on a paper delivered at the 13th Asia–Pacific Council on Hotel, Restaurant, and Institutional Education (APacCHRIE) Conference, June 10–12, 2015, in Auckland, New Zealand, and some updated and revised content from an upcoming textbook chapter in 2016, “Massive Open Online Courses (MOOCs) in Hospitality and Tourism.” Jingjing Lin and Jamie Murphy provided information on hospitality and tourism MOOCs. Finally, the International Federation for IT and Travel & Tourism (IFITT) has a working list of hospitality and tourism MOOCs at ifitt.org/hospitality-and-tourismmoocs/.
