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Abstract
Managers need to understand the role the Internet plays in customer's purchasing patterns and take advantage of this phenomenon. For this study, 292 Norwegians responded to our survey regarding Internet shopping. The purpose of this research was as follows: 1) To apply, examine, and test the technology acceptance model (TAM) in the context of Internet shopping sites; 2) To understand the relationship between the TAM, involvement, and affinity with the computer in the context of Internet shopping sites; and 3) to examine these constructs and relationships in an international environment. While most of our hypotheses were supported, two conflicting results indicate additional research is needed regarding the validation and usefulness of TAM in an international setting.
Additional information
Notes on contributors
Katrina Savitskie
Katrina Savitskie is an Assistant Professor of Marketing and Supply Chain Management at the University of Memphis. She received her Ph.D. in Marketing, Logistics, and International Business from Michigan State University. Her research interests focus on the strategic role of information and its implications on supply chain strategy development. She has been published in the Journal of Business Logistics, International Journal of Logistics Management, International Journal of Physical Distribution and Logistics Management, and other publications.
Maria B. Royne
Maria B. Royne is Professor of Marketing and Chair of the Department of Marketing & Supply Chain Management at the University of Memphis, and Editor of the Journal of Advertising. She earned her Ph.D. from the University of Georgia. Her research been published in journals such as the International Journal of Electronic Commerce, Decision Sciences, Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Journal of Current Issues & Research in Advertising, and other publications.
Elif S. Persinger
Elif S. Persinger is an Assistant Professor in the Department of Marketing at Eastern Michigan University. She received her Ph.D. degree in Marketing and International Business at Michigan State University. Dr. Persinger has Master's degrees in Economics from Michigan State University and Middle East Technical University in Turkey (her native country) as well. Her research interests include international entrepreneurship, international competitiveness and global marketing strategy issues. Dr. Persinger teaches Marketing, International Business, and International Marketing.
Marko Grunhagen
Marko Grünhagen earned his Ph.D. from the University of Nebraska. Heis Associate Professor of Marketing at Eastern Illinois University. His research interest lies in the area of international small business marketing, franchising and retailing, and has resulted in publications in such outlets as the European Journal of Marketing, Journal of Economic Psychology, and the Journal of Small Business Management. He has also been appointed a Visiting Professor at the International Franchise Academy of Beijing Normal University in China.
Carl L. Witte
Carl L. Witte is an Associate Professor of Marketing in the College of Business Administration at Roosevelt University in Chicago. He obtained his Ph.D. degree in Business Administration from the University of Nebraska-Lincoln. In addition, he holds an M.B.A. and a B.A. degree in Economics from Northwestern University. His research focuses on marketing management with an emphasis on international marketing and marketing communications. He has written, presented, and published numerous scholarly research papers.