Abstract
This paper aims to build the case for a new Canadian Asia strategy. It begins with a historical review of the Canadian government's diplomatic relations with the region while revisiting the role of Canada in the global order as a middle-power state. It then introduces a framework that links Joseph Nye's concept of soft power with the pragmatic features of foreign public diplomacy (PD). It shows that a strategic, coordinated and informal approach to PD can bring important soft-power gains for Canada in the world's most dynamic region. Finally, it calls for a distinct Asia-focused diplomacy built on sustainable development, governance and education. It concludes by recommending that the government spearhead an annual regional forum on sustainability, strengthen relationships with Canada's Asia-based diaspora, as well as develop an incentive program to entice young Canadians to study and work throughout the region.
Keywords: