Copyright Behavior Analysis of the Public Officials, Researchers and University Students in Korea: Empirical Investigation of the Theory of Planned Behavior

Abstract

The objective of this study is to analyze copyright behavior in Korea. Surprisingly little research has examined on copyright behavior. Data was gathered from the 681 questionnaires on three groups consisting of public officials, researchers and, university students. As a research model, the theory of planned behavior (TPB) was utilized which was the most influential framework for the study of human action. According to TPB, human behavior is guided by three kinds of belief: behavioral belief, normative belief and control belief. For the purpose of analysis the causes affecting the copyright behavior were identified on the basis of the TPB model and built the Structural Equation Model (SEM). As an analysis technique, LISREL of Maximum Likelihood (ML) was utilized for this study. The research findings indicate that the copyright protection requires the intention to protect the copyright, and such intention appears to be affected by (i) the attitude toward the copyright behavior, (ii) subjective norms for the copyright protection and (iii) the perceived behavioral control. At the end of this paper, policy implications of the findings are discussed.

Key Words:

• copyright
• copyright behavior
• theory of planned behavior (TPB)
• LISREL

Additional information

Notes on contributors

Ki-Shik Lee

Ki-Shik Lee is an assistant professor, school of law & public administration at the Hanzhong university of Korea. He specializes in information/knowledge policy and evaluation method. He received his Ph.D. from Korea University. He has published numerous papers on information & copyright policy.