Toward Developing Marketing Strategies in Turbulent Environment

Abstract

This article summarizes the articles found in this special issue, which were chosen from the papers submitted to 2010 Global Marketing Conference at Tokyo. This special issue provides readers with an interesting mix of topics and methods in the context of complex and global marketing environments. Marketing practitioners will find some good ideas and new approaches to deal with a turbulent marketing world. Marketing researchers will obtain insights for future research.

摘要

本文总结了这本特刊中刊登的文章。这些文章选自2010年 东京全球营销大会的投稿文章。本期特刊为读者们提供了在复 杂的全球营销环境下一个有趣的话题和方法的组合。营销实践 者会从中发现ᅳ些很好的想法和新的方法来适应现在多变的营 销世界。 市场营销研究者会受到对将来的研究有帮助的启发o

Keywords:

• Turbulent environment
• Marketing strategy
• Global marketing
• Luxury branding
• Online marketing

夫 海.•:

• 不断变化的环境
• 营销战略
• 全球营销
• 奢侈品牌 化
• 网络营销