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Abstract
This paper reports on an action research project (two-cycle approach – problem solving cycle and research cycle) that investigated the role of data management in supporting product variety/Stock Keeping Unit (SKU) management in a food SME (Small and Medium Enterprise). We find that the SME did not view data as a key resource and hence data redundancy and data integrity issues were fundamental problems. Application of a conceptual data model instilled discipline with regard to data management and this resulted in: (1) a change in data management behaviour within the food SME, and (2) the development and deployment of SKU management tools for the food SME.
Acknowledgements
The authors are grateful for the support received from the Lauritzson Foundation. An earlier version of this paper was presented to EurOMA 2013; we are grateful to delegates for their comments.