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ABSTRACT
Scotland is the latest in a long list of regions and states to achieve some measure of autonomy from central government. In Scotland a devolved Parliament and Government came into being on 1 July 1999 responsible for most matters of domestic policy, including tourism. Tourism in Scotland currently faces significant challenges. There is little industry growth, and both the Scottish tourism product and mechanisms for the public administration of tourism have recently been identified as possessing severe limitations. As consequence of this is that the new Scottish Executive (Government) has ordered a review of tourism and intends to construct a new industry strategic plan by the end of 1999. This paper explores the circumstances that have led to concern about the future of tourism in Scotland and in so doing provides insight into the policy processes and administrative arrangements germane to public administration of tourism in a newly devolved state.