Definition and Quantification of the Tourism Product's Quality: Theoretical Analysis and Practical Applications

ABSTRACT

Business organizations operate within a dynamic and fast changing environment, and in order to survive in it they should develop comparative advantages vis-a-vis their competitors and use them effectively. Traditional comparative advantages like availability of resources, access to large and wealthy markets and technological superiority have recently lost a large part of their effectiveness. Hence, every modern organization should look for a new and effective competitive advantage and there is strong evidence to suggest that this can be nothing else but the quality of its products and services. The concept of a product's quality, and more specifically its definition, the factors affecting it and the ways of measuring them, are the major point of interest in the first part of this paper. The second part focuses on the quality of the tourism product, and the general methodology developed in the first part will be applied to it.

Keywords:

• quality
• price of a product
• tourism product