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ABSTRACT
Many studies examine the relationships between quality, satisfaction and loyalty. To achieve practical relevance this research examines the impact of perceived relationship investment and perceived justice on the three elements of relationship quality of satisfaction, trust and commitment. The research examines consequences of varying levels of three elements of relationship quality on behavioral loyalty. Data are from personal interviews at some of Taiwan's urban leisure farms. A model is formulated and estimated by structural equation modeling (SEM) with good reliability, validity and a explanation. A key result is that perceived justice (PJU) and perceived relationship investment (PRI) tends to positively impact perceived relationship quality but not trust. Another result is that relationship quality expressed in relationship satisfaction (RSAT) and commitment (COM) have a direct and positive impact on trust (TRU). Finally, only commitment directly and positively impacts behavioral loyalty. Implications of results for theory and managerial application are presented.