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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 20, 2009 - Issue 1
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Original Articles

Travel Storytelling Theory and Practice

ARCH G. WOODSIDE Boston College, Carroll School of Management, Department of Marketing, 140 Commonwealth Avenue, Chestnut Hill, MA, 02467, USA E-mail: [email protected]
&
CAROL M. MEGEHEE College of Business Administration, Department of Management, Marketing, and Law, Coastal Carolina University, P. O. Box 261954, Conway, SC, 29528-6054 E-mail: [email protected]
Pages 86-99 | Received 05 Mar 2009, Accepted 10 Mar 2009, Published online: 25 Jun 2012
 
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ABSTRACT

Building on semiological research (i.e., the study of signs and symbols of all kinds) investigating the use of symbols in cinematic portrayals of travel behavior, this article describes a phase dynamics theory of epiphany travel behavior. Core propositions of the theory include (1) epiphany travel behavior and storytelling about such travel includes identifiable phases: prequel, awakening, journey, catharsis, and post-journey storytelling and reinterpreting; (2) world and personal blocks occur; (3) during the journey the protagonist recognizes the need for help and experiences help from key facilitators to reach desired physical locations and other goal objects; and (4) experiencing an archetypal force is an outcome of the journey. Such theory building provides a gestalt view and understanding of epiphany travel behavior.

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