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Anatolia
An International Journal of Tourism and Hospitality Research
Volume 20, 2009 - Issue 1
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Original Articles

Assessing Structure in Travel Queries

YEONG-HYEON HWANG Division of International Tourism, Dong-A University, Korea 840, Handan2-Dong Saha-Gu, Busan, Korea E-mail: [email protected]
,
ZHENG XIANG School of Merchandising and Hospitality Management, University of North Texas, P.O. Box 311100, Denton, Texas, 76203-1100, USA E-mail: [email protected]
,
ULRIKE GRETZEL Laboratory for Intelligent Systems in Tourism, Department of Recreation, Parks and Tourism Sciences, Texas A&M University, 2261 TAMU, College Station, TX, 77843-2261, USA E-mail: [email protected]
&
DANIEL R. FESENMAIER National Laboratory for Tourism & eCommerce, School of Tourism and Hospitality Management, Temple University, 201-C Vivacqua Hall, 1700 N. Broad Street, Philadelphia, PA, 19122, USA E-mail: [email protected]
Pages 223-235 | Received 15 Apr 2009, Accepted 21 Apr 2009, Published online: 25 Jun 2012
 
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ABSTRACT

With the growing amount of travel-related information available on the Internet and the increasing significance of search in the travel planning process, understanding travelers' search patterns can provide useful insights into developing systems that effectively address travelers' information needs. This study utilized phone inquiry records to examine the sequential characteristics of travel search. Information on attractions, accommodations, and events appears to be frequently searched in these queries; also, search sequences differ substantially by location level. The results of this study offer important implications for destination marketing with an emphasis on destination website development.

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