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Abstract
The purposes of this research were to examine the most important travel motivations for Omani tourists to attend sporting events, and to identify travel constraints which impeded them from travelling to attend sporting events. Questionnaires were used to collect data from 166 Omani tourists attended sporting events. Research findings showed that enjoy stadium atmosphere; support my team; spend my time without worrying about my study/work; spend time with my friends and family; and escape from the ordinary or routine environment at home were the most important travel motivations for Omani tourists to attend sporting events. The study also revealed that financial challenges (a lack of money); lack of time and opportunities to travel; and work and study commitments were the main travel constraints that inhibit Omani tourists from travelling to attend sporting events. Finally, other useful statistical findings regarding participants’ travel behaviour are reported.