Review of strategic management studies on tourism

ABSTRACT

The aim of this study is to highlight the under-researched and over-researched issues of strategic management in tourism in order to inform future research. Articles published in the journal Tourism Management in the field of strategic management in tourism between 2006 and 2016 are discussed. This study reviews the methods, research models, keywords, participants, data collection tools, dependent and independent variables, findings and results of research studies from this sample of the literature. The literature review reveals that (a) a large proportion of the articles are qualitative researches in nature, (b) parametric tests are prefered in quantitative studies, (c) participants are mostly managers employeed in tourism sector, (d) interviews and questionnaires are used as data collection tool instead of case studies, databases, and literature reviews. However, case studies are prefered in the recent studies. Thus, this study contributes to the current literature by answering the need for more literature reviews. The study’s findings reveal the gaps in the literature on strategic management in tourism and suggest that future studies should target different shareholder groups and data collection methods.

KEYWORDS:

• Literature review
• strategic management
• strategy
• tourism

Disclosure statement

No potential conflict of interest was reported by the authors.

Supplementary material

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Additional information

Notes on contributors

Mehmet Bahadır Kalıpçı

Mehmet Bahadır Kalıpçı received a Master’s Degree from the Department of Tourism and Hotel Management, Akdeniz University, Turkey. In the future, he will continue his education in pursuit of a PhD from Alanya Alaaddin Keykubat University in Tourism and Hotel Management. He is currently serving as a lecturer at Akdeniz University. His research interests are in the areas of tourism, travel industry and management.

Özlem Yay

Ozlem Yay received a Master’s Degree from the Department of Tourism and Hotel Management, Akdeniz University, Turkey. In the future, she plans to continue her education at Alanya Alaaddin Keykubat University in pursuit of a PhD in Tourism and Hotel Management. She is currently serving as a lecturer at Akdeniz University. Her research interests are in the areas of tourism and gastronomy.