Is there more to the effects of tourists’ local food consumption on post-consumption behaviour?

ABSTRACT

The present study examines the interrelationships between local food consumption and satisfaction, memories, behavioural intention, place attachment, sharing, social interaction and subjective well-being. A web-based post-holiday survey was conducted of tourists to Rovaniemi, Finland, and a valid sample of 265 tourists was used for data analysis. The findings indicate that social interaction and satisfaction with local food experiences contributed to a memorable local food experience. Memories of these experiences further influenced the behavioural intention of tourists, evoked a sense of identification and belonging to the destination and was linked to their happiness. The study also found evidence of sharing associated with tourist’s local food experiences in the post-consumption phase.

KEYWORDS:

• Local food experiences
• social-interaction
• satisfaction
• sharing
• subjective well-being

Disclosure statement

No potential conflict of interest was reported by the author.

Additional information

Funding

This work was supported by the Jenny ja Antti Wihurin Rahasto.