Women entrepreneurial orientation, motivation, and organizational performance in Ghana

ABSTRACT

The study surveyed 286 women entrepreneurs from three major Ghanaian metropolitan cities (Accra, Kumasi, and Takoradi) to examine the relationship between entrepreneurial orientation (EO) and organizational performance. The study also sought to examine whether motivation mediates the EO and organizational performance relationship. Using a structural equation modelling estimation technique, the findings of the study indicate a positive relationship between EO and organizational performance. Separating EO into its individual components, proactiveness, and competitive aggressiveness exhibit positive relationship with organizational performance. Additionally, the results show that EO is more significantly related to non-financial measures but not the financial measures. Further, the findings reveal that the EO and organizational performance relationship is mediated by motivation; and the push factors and not the pull factors were significantly related to organizational performance.

KEYWORDS:

• Entrepreneurial orientation
• Ghanaian women entrepreneurs
• organizational performance
• structural equation modelling
• motivation

Disclosure statement

No potential conflict of interest was reported by the authors.

Notes on contributors

Samuel Adams is a Dean at the School of Public Service and Governance at the Ghana Institute of Management and Public Administration. His research interest focuses on Policy and Business strategy. His research work has appeared in the Journal of Policy Modeling, Journal of African Business, Social Science Quarterly, Economic Analysis and Policy, Public Organization Review, International Review of Applied Economics and Energy Policy.

Fanny Adams Quagrainie is a lecturer at the Ghana Institute of Management and Public Administration Business School. Her research interest focuses on entrepreneurship and small business management. Her research work has appeared in International Area Studies Review and International Journal of Entrepreneurship and Small Business.

Edem Kwame Mensah Klobodu is a researcher/lecturer at the Ghana Institute of Management and Public Administration Business School. His research interest lies in financial development, quantitative and applied econometric analysis. His research work has appeared in Economic Analysis and Policy, International Review of Applied Economics, Energy Policy and Journal of African Business.

Notes

1 Significant t-statistic indicates partial mediation of motivation on EO–OP relationship.