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Small Enterprise Research Volume 25, 2018 - Issue 3: Marketing and Venture Type
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Practitioner Paper

Regional development and the Toowoomba Surat Basin Enterprise organization

Megan WoodsTasmanian School of Business and Economics, University of Tasmania, Hobart, AustraliaCorrespondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-6462-7692View further author information
ORCID Icon,
Rajendra P. AdhikariTasmanian Institute of Agriculture, The University of Tasmania, Hobart, AustraliaORCID Iconhttp://orcid.org/0000-0002-1426-0570View further author information
ORCID Icon,
Laurie BonneyTasmanian Institute of Agriculture, The University of Tasmania, Hobart, AustraliaView further author information
,
Andrew HarwoodSchool of Technology, Environments and Design, University of Tasmania, Hobart, AustraliaView further author information
,
Sophie RossTasmanian School of Business and Economics, University of Tasmania, Hobart, AustraliaView further author information
,
Lea CoatesUniversity of Tasmania, Institute for Regional Development, Burnie, AustraliaView further author information
&
Robyn EversoleSwinburne University of Technology, Hawthorn, AustraliaORCID Iconhttp://orcid.org/0000-0001-7482-6188View further author information
ORCID Icon show all
Pages 290-302 | Published online: 27 Sep 2018
 
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ABSTRACT

This paper discusses the development of the Toowoomba Surat Basin Enterprise economic development organization and how it used marketing and marketing support activities to enhance the region’s entrepreneurial ecosystem and foster entrepreneurial activity by local firms.

Acknowledgements

Dr Morgan Miles (Professor of Entrepreneurship, Charles Stuart University) contributed to components of the research project from which this paper was derived.

Disclosure statement

No potential conflict of interest was reported by the authors.

Additional information

Funding

This work was supported by Rural Industries Research and Development Corporation [Grant Number RIRDC PRJ-010109].

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