Branding Latin America: strategies, aims, resistance

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Notes

1. Readers interested in the general dimensions of this critical historicized approach to place branding might start with Melissa Aronczyk, Branding the Nation (Oxford: Oxford UP, 2013) and the influential essays of Adam Arvidsson, and proceed to some of the more recent general edited collections illustrating the diverse methodological and critical approaches to place branding, such as: Carolin Viktorin, Marcel K. Will, Annika Estner, and Jessica Gienow-Hecht, eds., Nation Branding in Modern History ed. (New York: Berghahn Books, 2018); Ulrich Ermann and Klaus-Jürgen Hermanik, eds., Branding the Nation, the Place, the Product (Milton: Routledge, 2017); Mihalis Karavatzis, Massimo Giovanardi, and Maria Lichrou, eds., Inclusive Place Branding: Critical Perspectives on Theory and Practice (New York: Routledge, 2017); and Zala Volcic and Mark Andrejevic, eds., Commercial Nationalism: Selling the Nation and Nationalizing the Sell (Basingstoke: Palgrave Macmillan, 2015), featuring in particular Nadia Kaneva’s critical intervention proposing a “materialist critique.”