Big crisis data, contradictions and perceived value of social media crowdsourcing in pandemics

Abstract

This study examines the impact of big crisis data on the contradictions, trust and perceived value of social media crowdsourcing in pandemics. The study also examines the impact of contradictions on trust and the perceived value of social media crowdsourcing. Finally, the study explores the impact of trust on the perceived value of social media crowdsourcing during pandemics. Data were collected from 405 respondents to an online survey. PLS-SEM was used to analyse the data and test the research model. The results show that big crisis data has a significant positive impact on contradictions and a significant negative impact on the perceived value of social media crowdsourcing. The results also confirm a significant negative impact of contradictions and a significant positive impact of trust on perceived value.

Keywords:

• Big crisis data
• social media crowdsourcing
• contradictions
• trust
• perceived value

JEL CLASSIFICATIONS:

• L86
• C88
• C55

Disclosure statement

No potential conflict of interest was reported by the authors.