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Original Articles

Accessibility and trust: the two dimensions of consumers’ perception on sustainable purchase intention

, &
Pages 203-209 | Received 16 Jun 2015, Accepted 11 Oct 2015, Published online: 11 Nov 2015
 

Abstract

The aim of this article is to shed new light on which dimensions compose sustainable purchase intention (SPI) with the purpose of understanding what moves consumers to a potentially more sustainable behaviour. Even though several studies have researched which factors influence consumer’s intention to buy in a more sustainable way, no comparable research in consumer behaviour was found studying these dimensions in a triple bottom line perspective (profit, people, and planet) that could also provide future corporate and academic applications. Therefore, this article proposes a new construct – Consumers’ Perception on SPI, defined using the C-OAR-SE procedure and measured using exploratory and confirmatory factor analysis using two different samples. In-depth interviews and online survey to actual consumers of sustainable products were undertaken in partnership with a sustainable project using its database, guaranteeing that real consumers’ perceptions were gathered for this study. The construct is proposed with two dimensions (measured by nine items): Accessibility (including facets such as product lower pricing, availability in stores, and being sold within a convenient proximity to home) and Trust (including consumers needs such as: to get to know and trust products through understanding the labels; to have had good experiences in the past or simply to have new trial opportunities). Theoretical and practical implications of the findings are also discussed.

ORCID

Bárbara Leão de Carvalho http://orcid.org/0000-0001-7390-5220

Maria de Fátima Salgueiro http://orcid.org/0000-0002-5142-3260

Paulo Rita http://orcid.org/0000-0001-6050-9958

Additional information

Funding

The first author would like to thank the financial support granted by Fundação para a Ciência e Tecnologia (FCT) Portugal [SFRH/BD/69887/2010].

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