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Original Articles

Nonmarket valuation by prediction markets

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Pages 715-718 | Published online: 17 Jan 2011
 

Abstract

This study investigated prediction markets as a tool for use in nonmarket valuation. Although market-based predictions were not always accurate, a simple average of individuals’ stated that expectations provided a remarkably accurate depiction of actual voting behaviour.

Notes

1Using people's predictions of others' preferences also has the potential to alleviate social desirability bias as discussed by Lusk and Norwood (Citation2009a, Citationb).

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