ABSTRACT
The present questionnaire-based study combines and expands technology acceptance and behavioural (risk and loss aversion) variables in explaining the demand for life insurance products. Loss aversion is inversely related to the proxy for life insurance demand and two technology acceptance related factors (usefulness of online technology and acceptance of smart devices) have a significant positive influence.
Disclosure statement
No potential conflict of interest was reported by the authors.
Notes
1 https://docs.google.com/forms/d/e/1FAIpQLSdP2LpSxgMewR_ZtrCmH52S-VAZnT0w9nCaXpO5dEvIG3DpQg/viewform, available in English upon request.