Elasticity of demand for Rugby League attendance and the impact of BskyB: Applied Economics Letters: Vol 6, No 12

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Abstract

This note adds to the literature on price elasticity of demand for attendance at sports league fixtures using a cross-section study of English Rugby League for 1994/95. A price elasticity of demand of −0.57 we found. Impacts on attendance of live televising of matches by BSkyB are identified and uncertainty of outcome effects is shown.

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Elasticity of demand for Rugby League attendance and the impact of BskyB

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