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Original Articles

Relax! Cognitive strategy influences visual search

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Pages 543-564 | Published online: 17 Feb 2007
 

Abstract

Two experiments evaluated whether visual search can be made more efficient by having participants give up active control over the guidance of attention. In Experiment 1 participants were instructed to search while either actively directing their attention to the target or by passively allowing the target to just “pop” into their minds. Results showed that passive instructions led to more efficient search on a hard task but not on an easy task. In Experiment 2 participants completed the search task either by itself or concurrently with a memory task. This yielded the same pattern of results as Experiment 1; a hard search was completed more efficiently when performed concurrently with a memory task than when performed alone. These findings suggest (a) that the efficiency of some difficult searches can be improved by instructing participants to relax and adopt a passive cognitive strategy and (b) the improved efficiency results from a reduced reliance on slow executive control processes and a greater reliance on rapid automatic processes for directing visual attention.

Acknowledgments

This research was supported by the grants from the Natural Science and Engineering Research Council of Canada to D. Smilek, J. T. Enns, J. D. Eastwood, and P. M. Merikle. D. Smilek was also supported by postdoctoral fellowships from Killam Trusts, the Michael Smith Foundation for Health Research, and the Natural Sciences and Engineering Research Council of Canada. We thank Sherry Trithart for her assistance with data collection.

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