Approaches to investor relations: implementation in the British context

Abstract

This paper reports on an empirical study conducted in British organizations focusing on the role of investor relations as part of a coordinated marketing communications strategy. Consequently, this study considers the greatly neglected research area of the management of relationships between national and international organizations and both investors and those others who might consider themselves significant financial stakeholders. It examines the organizational role of investor relations within a coordinated communication programme and suggests that communication with financial stakeholders has a significant role to play as part of a developed corporate communication strategy.

Keywords:

• Corporate Communications
• Investor Relations
• Public Relations