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Journal of Marketing Communications Volume 30, 2024 - Issue 5
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Book Review

Handbook of Research in Ethnic and Intracultural Marketing

edited by Glen Brodowsky, Camille Schuster and Rebecca Perren, Edward Elgar, 2022

Philip J. KitchenDepartment of Marketing, ICN-Artem School of Business, Nancy, FranceCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3128-9527
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Page 635 | Published online: 23 Jan 2023
 
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"Handbook of Research in Ethnic and Intracultural Marketing." Journal of Marketing Communications, 30(5), p. 635

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