Abstract
In The Psychology of the Transference Jung showed a series of pictures which he discovered in an ancient alchemical text, the Rosarium philosophorum. He connected these to the effects of the transference in psychotherapy. This may seem an unnecessarily obscure way of looking at the transference, yet it makes remarkable sense. Although alchemy is often considered the sole province of Jungian analysis, it can also be seen as illuminating a psychodynamic approach to counselling. Written from a post-feminist viewpoint, a critical approach is taken to certain key Jungian terms. The paper is illustrated with two clinical examples.