New Age Commodification and Appropriation of Spirituality

The New Age Movement can be seen as one response to the decline of traditional religion in the West. It conforms to the spiritual pluralism that Bryan Wilson understands as a consequence of secularization. From a New Age perspective, the world's various spiritual traditions are now public property and no longer the private preserve of the parochial groups or religious élites that they once were. Since in this open availability process, the sacred becomes commodified, the general argument allows that it can be bought and sold and thus consumed according to basic free-market principles. The paper explores both the New Age rationale for spiritual commercialization and some of the clashes this engenders with the traditions from which it appropriates.