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Abstract
Online surveys in general are advantageous because of the ease of administration, collection and storing of data resulting in monetary and time savings. Though research in general shows the advantages to be beneficial, the down‐side to such online surveys has been the response rate. The aim of this paper is to initiate a discussion where one factor, the survey platform, not reported widely in literature, was considered to be an issue for an effective evaluation process. This paper discusses how a research‐intensive university took onboard student feedback resulting in the change of the Web‐based questionnaire platform to ensure user‐friendliness, which in turn had a positive influence on response rates.
