Can ISO 14063 be a tool to plan the environmental communication strategy of a territorial area?

Abstract

Over the past two decades, communication on environmental values, actions and performance has become an essential activity of organisations, because of the increased public concern and legislation related to the environment.

Stakeholders put pressure on companies to take environmental responsibility. In this framework, an effective environmental communication can generate value-added on companies' environmental work, and consequently, their competitiveness and profitability can benefit from communicating their environmental responsibility.

In 2006, the International Organization for Standardization (ISO) launched a standard for environmental communication, ISO 14063. ISO 14063 should not be used for third-party certification purposes. Instead, it is intended to be used as a guideline and support companies to ensure successful environmental communication. The aim of this paper is to prompt a discussion about the applicability of the standard ISO 14063 not only to single organisations but as a tool to plan the environmental communication strategy of a whole territorial area. This is achieved by performing a case study relating to the Interreg IVC-funded project “Progresland”. The project involved three Italian and one Spanish natural areas and demonstrated that ISO 14063 could be a valid support to define and implement an environmental communication plan for a territorial area.

Keywords:

• ISO 14063
• environmental communication
• green territorial marketing
• environmental management