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Abstract
After ten years or so of growth in educational technology, questions have been raised about its various resources, objectives, priorities, and future commitments. Susan Sayer, producer at the University of Salford Audiovisual Media Centre, makes an appraisal. She believes that educational technology is in danger of irrelevancy and institutional failure (particularly at university level) if it does not become part and parcel of the lecturers’ armoury‐‐wholly subservient to their needs and dedicated to educational research at all levels. The article implies that overemphasis on hardware is a common pitfall, and maintains that sophistication in technology is no index of its usefulness. It discusses the relevance of a systems approach to the daily needs of lecturers, the role of television and desirable objectives and procedures for a department of media and technology in an educational institution.