Abstract
Implementation of the vision of éducation permanente is bound to produce changes in the roles and working contexts of educational technologists. Current and probable role models can be discerned which not only serve to guide curriculum development for the preparation of educational technologists but also sensitise practitioners to emerging problems and possibilities. Five key but integrated functions are identified and described in detail: learning consultant; educational materials producer; manager of learning resources; educational systems developer; and educational planner. The discernible educational technologist will focus on the optimal allocation of human, material and fiscal resources to produce desired educational outcomes. He may do so by developing theories, systems, techniques or materials to contribute to personal and cultural development through education.