Anatomy of a successful high street shopping centre

Abstract

High street shopping centres are at the core of cities. The continuing design challenge is to adapt a built environment inheritance to meet the present commercial needs of retailers, maximize the potential of the physical environment and address the social amenities that are expected from a city/town centre public realm. This paper addresses the question of what makes a successful high street shopping centre and seeks to understand the relationship between property values, location, physical characteristics, diversity of retailing and use, and social vitality in two successful city centre retailing environments. The research also demonstrates the blurring between commercial and public space, and supports Carmona’s argument that successful social space also creates economic value.