Perception of Women Managers in Singapore: A Media Analysis

Abstract

The paper exmaines the factors that facilitate and inhibit women's entry into managerial positions, drawing on the findings from a previous study conducted in 1993 and comparing the results against those based on an analysis of selected contributions (from 1993–2003) in the media. A content analysis is conducted in three local newspapers on how they described woman and male managers. Profile, word and theme analysis are carried out on the selected contributions. Findings reveal that successful women managers are increasingly accepted and recognized by the society. Nonetheless, they still have to fulfill their traditional social roles. Only the talented women can make it. Implications of the findings are discussed..

Keywords:

• Women managers
• content analysis
• work and family
• role conflict
• sex stereotypes