Addressing declining metropolitan park use: A case study of Melbourne, Victoria, Australia

Abstract

One might expect natural area visitation to offer time-conscious leisure seekers a competitive, low-cost alternative to the vast array of activities available in a major metropolitan area. However, data obtained by Parks Victoria revealed that there has been a decline in the number of regional visitors to Melbourne's metropolitan parks over the past few years. Interviews with regional visitors highlighted the importance of the role that their Melbourne-based friends and relatives were as an information resource. This article investigates the reasons for the decline in park visitation by incorporating the viewpoints of both regional visitors and residents of Melbourne. Focus groups and in-depth interviews provided useful information about pull factors of metropolitan parks and how these parks should be promoted to attract more visitors.

Keywords:

• leisure
• partnerships
• metropolitan
• parks
• promotion

ACKNOWLEDGEMENT

Field support from staff of the following organisations is acknowledged: Parks Victoria, Tourism Victoria, City of Melbourne, Destination Melbourne and Millward Brown.