Patrons' intentions to continue using a recreation centre: a suggested model

Abstract

A model was developed that could be used to examine patrons' intention to continue using a recreation centre. The study investigated the impact patrons' perceptions of service and risk (monetary, functional, physical, social and psychological) had on value, satisfaction and commitment, as well as on future use intentions. The model explained a significant amount of the variance in intentions, with satisfaction and relationship commitment having direct impacts, while the other constructs played significant roles in determining re-use intentions. The results have major implications for recreation centre managers considering strategies to develop a loyal group of patrons who use the centre on a regular basis.

Keywords:

• perceived value
• customer intentions
• loyalty
• patronage intentions
• recreation centres

Additional information

Notes on contributors

Shayne Silcox

†Shayne Silcox is the CEO of the City of Melville and was a Doctoral Student at the University of Western Australia when this research was undertaken.