Qualitative computing is often described by enthusiasts as revolutionary, but in stark contrast, its methodological innovations are rarely discussed. Why is the debate missing? The paper charts some of the major developments in support for coding and theory-building, exploring the many reasons why these are either taken for granted or unrecognized and often unused. Whilst these tools had the potential to change methods, their adoption and their impact have been uneven, and they have been subjected to remarkably little sharp and critical debate. The paper concludes by asking what is required if researchers are to benefit from and drive this technological change.
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