http://orcid.org/0000-0003-2833-4128
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Abstract
This study focuses on exploring the existing relationship of destination attachment within the US visitor's intentional behaviour towards border places in Baja California, Mexico. The research consists in formulating a set of hypotheses for a model sustained by empirical data obtained from a telephone survey and analysed with Partial Least Squares path modelling. This study found a positive impact of destination attachment on intentional behaviour and visitor experiences, which influences significantly both mentioned constructs. In this context, characterized by the importance of cross-border flows and a stigmatization due to safety issues as well as other kinds of personal visit inhibitors, the study shows that familiarity with destination allows reverting and transforming this impression to a positive perception of the visited place.
ORCID
Djamel Toudert http://orcid.org/0000-0003-2833-4128
Nora L. Bringas-Rábago http://orcid.org/0000-0001-7599-8432
Notes
1 The survey was requested by the Observatorio Turístico de Baja California (OTBC) who provided the data for this research and was applied by a call centre in the San Diego, Imperial, Orange, San Bernardino, Riverside and Los Angeles Counties.