Exploring resource procurement for community-based event organization in social enterprises: evidence from Piedmont, Italy

ABSTRACT

This research contribution aims to shed light on the key role of social tourism entrepreneurship in community event management through the combination of innovative strategies for resource procurement. An exploratory qualitative case study was undertaken with 67 social tourism enterprises in Piedmont, Italy. The analysis shows that these social tourism enterprises have specific resource procurement strategies for community-based events. A business model emerges where the fundamental resource mobilization processes are based on three strategic approaches: (a) stakeholder participation and partnership; (b) sharing ideas, materials and knowledge; (c) capturing dispersed resources and assets from the local community. The identified variables provide a new perspective for the study of resource procurement in community event management.

KEYWORDS:

• Collaboration
• community
• events
• destination marketing
• tourism development

Disclosure statement

No potential conflict of interest was reported by the authors.