1,346
Views
24
CrossRef citations to date
0
Altmetric
Articles

Analyzing dynamic change of tourism destination image under the occurrence of a natural disaster: evidence from Japan

&
Pages 2042-2058 | Received 06 Jun 2019, Accepted 19 Mar 2020, Published online: 07 Apr 2020
 

ABSTRACT

This study attempts to investigate the dynamic impact of a natural disaster on tourism destination image. The data analysis through a case study of Japan confirmed three hypotheses. Firstly, the results showed that a natural disaster would bring a significant damage to tourism destination image, but the negative impact reduced over time. Secondly, it confirmed that the change of destination image after a natural disaster was different for tourists with different country of origin. Lastly, this study also revealed that the influences of destination image on travel intention would change under the occurrence of a natural disaster. Based on these results, some implications have been derived for tourism destinations to develop image restoration and tourism recovery strategies in the future.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.