When the party’s over: what influences event peer-to-peer accommodation owners to re-enter the market?

ABSTRACT

When cities host mega-events, lodging demand temporarily increases, however cities must balance this temporary demand to prevent oversupply. Peer-to-peer accommodations may be a lodging solution for mega-events. Based on the commitment–trust theory this study examined mediating effect of relationship commitment and trust on the impact of financial reward, social reward, sustainability, civic pride, communication and opportunistic behaviour on the intention to re-enter the market for future events. A survey of 300 peer-to-peer accommodation hosts was conducted. Financial reward, social reward, sustainability, civic pride and communication all had a positive, significant impact on hosts’ intention to re-enter the market for future events, however relationship commitment and trust did not significantly mediate the impact for most of the variables. Only sustainability was significantly mediated by relationship commitment.

KEYWORDS:

• Peer-to-peer accommodations
• hosts
• mega-events
• commitment–trust theory

Disclosure statement

No potential conflict of interest was reported by the author(s).