Cryptocurrency adoption in travel and tourism – an exploratory study of Asia Pacific travellers

ABSTRACT

Blockchain technologies are predicted to substantially transform the tourism industry. At present, cryptocurrencies are the most advanced application of public blockchains that promise benefits such as a universal means of payment and minimal fees through the removal of intermediaries. In the tourism industry, though many tourism vendors have been accepting cryptocurrencies and the potential of using cryptocurrencies in travel-related consumption has been intensively documented, existing knowledge about travellers’ intention to use cryptocurrencies for payment purposes is limited. Traditional models do not account for the idiosyncrasies of cryptocurrencies and are therefore less appropriate to foster the understanding of travellers’ adoption of travel-related payments. To fill this knowledge gap, an exploratory study was conducted with 161 travellers from the Asia-Pacific region who have previously consumed travel-related services with cryptocurrencies. Their previous usage experiences are analysed and reported. Through harnessing the correspondence analysis, several technological contingency factors were identified, as well as positive and negative perceptual antecedents. Additionally, their levels of satisfaction and intention to re-use the technology in future trips were investigated. Based on these findings, several propositions are suggested for guiding future research on travellers’ cryptocurrency adoption in the travel and tourism contexts.

KEYWORDS:

• Cryptocurrencies
• blockchain
• Bitcoin
• technology adoption
• contingency theory
• correspondence analysis

Acknowledgments

The authors would like to thank the anonymous reviewers for their constructive comments during the revision process and the co-editors for their encouragement and support.

Disclosure statement

No potential conflict of interest was reported by the author(s).

Correction Statement

This article has been republished with minor changes. These changes do not impact the academic content of the article.

Additional information

Funding

This research is supported by a research grant funded by the Hong Kong Polytechnic University (Grant No. G-UAFN) and University of the Sunshine Coast Faculty of Arts, Business and Law (Grant No. 18/01).