Attributes attitudes and chaordic travel intentions during COVID-19

ABSTRACT

This study examines the chaordic systems influencing holidaymakers’ travel intentions during the COVID-19 pandemic. Using fuzzy-set Qualitative Comparative Analysis, it examines the perceptions of 400 UK holidaymakers travelling to Cyprus. A complementary Necessary Condition Analysis evaluates the size effects of the examined conditions. Moreover, semi-structured interviews with Cypriot industry stakeholders shed light on the relationships that describe the generated configurations. Two solutions were generated: (i) cultural and destination attributes, and (ii) travel attitudes, whereas qualitative findings revealed that industry stakeholders agree that destination attributes, especially the cultural aspects of a place, and a combination of positive and negative travel attitudes are influential on travel intentions. The results showcase the complexity upon travel intentions during uncertainty, yielding significant theoretical and practical implications.

KEYWORDS:

• Cultural orientation
• destination attitudes
• travel attitudes
• travel intentions
• chaordic systems
• Cyprus

Disclosure statement

No potential conflict of interest was reported by the author(s).