https://orcid.org/0000-0002-6364-9232
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ABSTRACT
COVID-19 has prompted tourists to look for vacation options where they can feel safer. Hence, repurchasing behaviour gains importance regarding vacationing. Another widely accepted effect of COVID-19 is on people's psychological outcomes, such as decreased subjective vitality. Therefore, this study aims to reveal the interrelationships among tourists’ fear of COVID-19, intention to repurchase a vacation and subjective vitality. Based on data from 654 tourists from all over Turkey and using the AMOS-SEM and PROCESS macro, the findings show (i) a positive relationship between the intention to repurchase a vacation and subjective vitality, (ii) negative associations between the fear of COVID-19 and repurchase intention, and fear of COVID-19 and subjective vitality. However, the results provide no significant evidence regarding the mediator role of the intention to repurchase.
Disclosure statement
No potential conflict of interest was reported by the author(s).