ABSTRACT
This study intends to give an impulse to scientists and support to practitioners in order to address both problems of a recovery of the accommodation business under changing conditions and an engagement of the hospitality guests in the interaction with nature. A multimethodological intervention has given a deeper insight into the relationship between both fields: theory and hospitality practice. Based on the study result, the model of the inventive process is proposed to facilitate a flexible finding of a solution to an accommodation business recovery under changing conditions. A series of practical cases are presented to confirm this possibility and show the hotel owners and managers how suggested approach could be used in hospitality practice.
Disclosure statement
No potential conflict of interest was reported by the author(s).