The effect of syntax simplicity on crowdfunding performance

Yuanqing Lia Department of Accounting, Finance, and Entrepreneurship, Brennan School of Business, Dominican University, River Forest, IL, USA

Sibin Wub Robert C. Vackar College of Business and Entrepreneurship, The University of Texas Rio Grande Valley, Edinburg, Texas, USACorrespondence[email protected]

Wencang Zhouc Department of Management, Feliciano School of Business, Montclair State University, Montclair, NJ, USA

ABSTRACT

Using elaboration of likelihood model, this study examines how syntactic structure (structural and lexical simplicity) and nonverbal cues (smiling and professional attire) interact to influence crowdfunding performance. By studying 209 crowdfunding projects, we show that both structural simplicity and lexical simplicity are positively related to crowdfunding performance. Further, professional attire strengthens the simplicity and performance relationship. However, smiling shows mixed effects.

KEYWORDS:

Disclosure statement

No potential conflict of interest was reported by the author(s).

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

The effect of syntax simplicity on crowdfunding performance

Information for

Open access

Opportunities

Help and information

The effect of syntax simplicity on crowdfunding performance

ABSTRACT

Disclosure statement

Reprints and Corporate Permissions

Academic Permissions

Related research

To cite this article:

Download citation

Information for

Open access

Opportunities

Help and information

Keep up to date

Your download is now in progress and you may close this window

Login or register to access this feature